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Media Relations

Christina Rees

Christina Rees

Director of Public Relations and Communications

CRees@HA.com
Steve Lansdale

Steve Lansdale

Senior Public Relations and Communications Specialist

SteveL@HA.com
Rhonda Reinhart

Rhonda Reinhart

Intelligent Collector Editor and Communications Specialist

RhondaR@HA.com
Jesse Hughey

Jesse Hughey

Public Relations Specialist

JesseH@ha.com

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Press Release - August 4, 2005

Heritage Announces Open Reserve Policy!

DALLAS, TEXAS: Heritage Galleries & Auctioneers (HGA) of Dallas, Texas has announced a new Open Reserve policy for all of its auctions. Effective immediately, the web pages for all auction items with unmet reserves will show both the amount of the reserve, and the Current Bid price as if there were no reserve.

"In the past," said Jim Halperin, co-chairman of HGA, "when we entered reserves on auction lots, we raised the bidding level on our website to reflect this, treating reserves in every way as two bids. While there were certain logistical advantages to this, it also created a certain amount of confusion with new bidders and consignors. Now, we are making this change in keeping with our philosophy of providing the finest quality information for all of our clients through our websites."

Under this new system, all Heritage auction lot pages will show the following information:

  • The Current Bid, defined as the lesser of the high bid on the item or the increment above the second highest bid,
  • The Next Bid, defined as the increment immediately beyond the current bid,
  • The Reserve Status, which will show the reserve both with and without Buyer's Premium for all lots that have not met a posted reserve,
  • The number of people who have actually placed bids on the item. Placed reserves will no longer be counted as bidders.

Heritage search pages will also immediately identify those items that have not yet met their reserves by placing an asterisk next to the current bid.

To save clients time during live Signature sessions, Heritage will continue to open all lots that have not met their reserves at one increment below the reserve.

For more information about Heritage's auctions, and a complete record of prices realized, along with full-color, enlargeable photos of each lot, please visit www.HeritageGalleries.com.

To speak to a Heritage representative about consigning your material to a future auction, please call 1-800-872-6467.

To reserve your copy of a catalog for any upcoming Heritage auction, please contact Nicole Jewell, c/o Heritage Comics, 3500 Maple Avenue, 17th Floor, Dallas, TX 75219, or call 1-800-872-6467, ext. 272.