Skip to main content
Go to accessibility notice


    Rolex, Exceedingly Rare Rolex USA "Swiss Traveling Display" Suitcase and partial Oyster "50th Anniversary Display" with Documentation, Circa 1975

    Rolex USA "Swiss Traveling Display" Suitcase and partial 50th Anniversary Display
    Circa 1975: This case was used to ship Rolex window displays, that were manufactured in Switzerland, and used in the front window by Rolex authorized retailers to display watches. Three of the display pieces remain; the bottom base, electric rocker for what would have been for the water filled glass container (missing), and most importantly the center, celebrating the 50th Anniversary of the creation of the Rolex Oyster case.

    These window travel display suitcases were to be destroyed after the display was returned back to Rolex in this suitcase. This particular suitcase was spared the usual fate, as it sat forgotten in the attic of a former retailer in the 1970's. Even more incredible than its survival, is the original suitcase key that is still present after all these years.

    Measurements: Length 26" inches x Height 18" inches x Depth 9" inches

    Condition Report*: Type: Rolex, Exceedingly Rare Rolex USA “Swiss Traveling Display” Suitcase and partial Oyster "50th Anniversary Display" with Documentation, Circa 1975
    Signed: Rolex
    Circa: 1976
    *Heritage Auctions strongly encourages in-person inspection of items by the bidder. Statements by Heritage regarding the condition of objects are for guidance only and should not be relied upon as statements of fact, and do not constitute a representation, warranty, or assumption of liability by Heritage. All lots offered are sold "AS IS".

    Auction Info

    Auction Dates
    June, 2020
    9th Tuesday
    Bids + Registered Phone Bidders: 7
    Lot Tracking Activity: N/A
    Page Views: 1,308

    Buyer's Premium per Lot:
    25% on the first $300,000 (minimum $49), plus 20% of any amount between $300,000 and $3,000,000, plus 12.5% of any amount over $3,000,000 per lot.

    Shipping, Taxes, Terms and Bidding
    Charges to be determined based on Actual Shipping Costs incurred. Note: Additional invoice may follow original. Please contact us for more information. Sales Tax information

    Important information concerning Sales Tax and Resale Certificates. Learn More

    Terms and Conditions  |  Bidding Guidelines and Bid Increments |  Glossary of Terms

    Sold for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976 receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search